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Privacy Policy

Last updated: September 30, 2026

1. Introduction

Welcome to Adcrivo Pvt. Ltd. ("Company", "we", "our", "us"). We are an advanced creative advertising technology platform and third-party ad serving (3PAS) provider specializing in interactive, high-performance HTML5 rich media and real-time ad serving analytics. This Privacy Policy outlines our practices concerning the collection, use, and disclosure of data across our website and our third-party ad serving technology, as well as the rights and choices available to you.

2. Information We Collect on Our Website

When you visit or interact with our corporate website (adcrivo.co), we may collect the following:

Personal Data

While using our Site or submitting inquiries, you may provide personally identifiable information, including:

  • Email address
  • First name and last name
  • Phone number
  • Company or organization name
  • Message details submitted through our contact forms

Website Usage Data & Cookies

We may collect standard web analytics on our corporate website, including browser type, operating system, pages visited, and interaction times. First-party cookies may be used on our corporate website to retain user session preferences. Visitors can accept or decline non-essential cookies at any time using our on-site cookie consent tool or through browser settings.

3. Third-Party Ad Serving (3PAS) & Creative Measurement

Adcrivo operates an ad serving and dynamic creative delivery platform (including our delivery domain live.adcrivo.co and asset CDN cdn.adcrivo.co). When an advertisement powered by Adcrivo is rendered on a publisher website or mobile application, our ad server and measurement tags process technical data strictly for ad delivery, impression verification, viewability measurement, and click routing.

Privacy & Data Handling

Adcrivo does not collect names, email addresses, telephone numbers, or other directly identifying personal information for advertising targeting. IP addresses are processed transiently for security and measurement purposes and are masked in memory immediately upon receipt (IPv4 truncated to /24, e.g. 192.168.1.0; IPv6 truncated to /48). Adcrivo ad tags do not use persistent third-party tracking cookies or cross-site user profiling.

In the course of ad delivery and measurement, the following technical data may be processed:

  • Masked IP Addresses: Client IP addresses are truncated and anonymized in-memory immediately upon arrival. Full, unmasked IP addresses are not persisted to databases or log files.
  • Device & Operating System Information (User-Agent): Browser type and version, device type (e.g. mobile, tablet, desktop), and operating system (e.g. Android, iOS, Windows, macOS) derived from standard HTTP request headers, used solely for rendering compatibility and aggregate technical reporting.
  • Display & Viewport Capabilities: Technical display metrics including screen resolution, active viewport dimensions, device pixel ratio (DPR), orientation, and touch capability, necessary for responsive HTML5 creative rendering and IAB viewability measurement.
  • Referrer URL: The publisher page URL, used for placement verification and fraud detection.
  • Ephemeral Session Identifiers: Temporary, pseudorandom session tokens are generated per ad render for impression delivery verification and publisher discrepancy reconciliation. These are not persistent and are not used for cross-site tracking.

Ad Serving Metrics Collected

Our ad tags record aggregate and technical metrics necessary for ad verification and reporting:

  • Delivery & Impression Timing: Server tag requests (internal delivery metric TAG_SERVED) and DOM paint billable impressions (IMPRESSION_RENDERED).
  • IAB/MRC Viewability: Measurement of whether at least 50% of the creative pixels remained in the visible viewport for at least one continuous second (VIEWABLE_IMPRESSION).
  • Engagement & Interactions: User-initiated clicks and interactive creative engagement events (such as button clicks, scratch/canvas, or swipe interactions).
  • Technical Environment: Viewport dimensions, screen resolution, device/OS category, and publisher referer URL.

4. Google Ad Manager (GAM) Macros & Click Redirection

Adcrivo ad tags seamlessly integrate with Google Ad Manager and certified ad platforms. Our tags expand industry-standard macros including %%CLICK_URL_UNESC%%, %%CACHEBUSTER%%, and %%VIEW_URL_UNESC%%.

When an end-user clicks on an Adcrivo ad creative, the click is intercepted to ensure proper macro expansion, and the user is routed to the advertiser's designated landing page via a clean HTTP 302 redirect in a secure, new browser context (enforcing noopener,noreferrer).

5. Data Retention and Security

Aggregated, anonymized measurement data is stored in high-performance analytical databases for real-time reporting, fraud prevention, and discrepancy auditing. All communications between user browsers, ad serving clusters, and asset storage are encrypted in transit using industry-standard TLS/HTTPS protocols.

6. End-User Choices, Opt-Out, & Device Controls

We believe in full transparency and empowering consumers with clear control over their privacy across both our advertising technology and our corporate website:

Ad Serving Technology (100% Cookie-Free)

Adcrivo's third-party ad serving technology and ad measurement tags (ad-tracker.js) are completely cookie-free. We do not drop, set, read, or rely on any persistent third-party HTTP cookies, Flash cookies (Locally Shared Objects), or browser local storage for user tracking when delivering or measuring advertisements. Because our ad servers do not drop advertising cookies, collect PII, or build cross-site behavioral profiles, there are no ad-tracking cookies to opt out of on ad impressions.

Corporate Website Cookies & Browser Management (adcrivo.co)

First-party cookies and local storage are used exclusively on our corporate marketing website (adcrivo.co) for essential website navigation, session management, and remembering visitor consent preferences. Visitors can manage or decline non-essential cookies at any time directly through the on-site cookie banner (by selecting "Decline") or through individual browser settings:

  • Google Chrome: Navigate to Settings > Privacy and security > Third-party cookies (or Cookies and other site data). From here, you can block third-party cookies, clear cookies on exit, or clear existing browsing data.
  • Apple Safari: Navigate to Settings (or Preferences) > Privacy > Manage Website Data to remove stored cookies, or select "Block all cookies". On iOS, navigate to Settings > Safari > Advanced > Website Data.
  • Mozilla Firefox: Navigate to Settings > Privacy & Security > Cookies and Site Data. You can choose "Delete cookies and site data when Firefox is closed" or click "Clear Data..." to remove existing cookies.
  • Microsoft Edge: Navigate to Settings > Cookies and site permissions > Manage and delete cookies and site data. You can toggle off third-party cookies or clear cookies under "Clear browsing data".

Mobile Device Advertising ID Controls (iOS & Android)

Adcrivo ad tags do not collect, track, or store mobile advertising identifiers (such as Apple's IDFA or Google's AAID). However, mobile operating systems provide controls allowing consumers to limit ad tracking or reset advertising identifiers across applications:

  • iOS / iPadOS (Apple): Navigate to Settings > Privacy & Security > Tracking and toggle off "Allow Apps to Request to Track". You can also navigate to Settings > Privacy & Security > Apple Advertising and toggle off "Personalized Ads". For more details, consult Apple's Opt-Out and Tracking Guidance.
  • Android (Google): Navigate to Settings > Privacy > Ads (or Settings > Google > Ads), and tap "Delete advertising ID" or "Reset advertising ID". On earlier Android versions, you can toggle on "Opt out of Ads Personalization". For more details, consult Google's Ads Help Center.

Privacy Signals & Industry Opt-Out Platforms

  • Global Privacy Control (GPC) & Do Not Track (DNT): Our systems honor browser-level privacy and do-not-track signals.
  • Industry Self-Regulatory Opt-Outs: To manage preferences regarding interest-based advertising across participating ad networks and vendors, visit:

7. Industry Standards & Self-Regulation

Adcrivo is committed to industry standards and transparent digital advertising measurement. Our ad delivery, impression counting, and viewability measurement practices strictly adhere to the guidelines set forth by the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), including render-based impression measurement and the standard viewability threshold (at least 50% of the creative's pixels in view for at least 1 continuous second).

8. Your Data Protection Rights (GDPR & CCPA/CPRA)

Depending on your jurisdiction, you may have rights under applicable privacy legislation (such as the EU General Data Protection Regulation and the California Consumer Privacy Act):

  • The right to know what personal information is collected, disclosed, or retained.
  • The right to request deletion or correction of personal information held by our corporate services.
  • The right to non-discrimination for exercising your privacy rights.

Please note that because our ad serving measurement data contains solely truncated, anonymized technical information without personal identifiers, we are generally unable to re-identify individual consumers or link ad serving logs to personal identities.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect technological advancements, operational improvements, or legal requirements. Material modifications will be indicated by an updated "Last updated" date.

10. Contact Us

If you have questions regarding this Privacy Policy or our third-party ad serving practices, please contact our Data Protection and Compliance team at: