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Terms and Conditions

Last updated: August 2, 2026

1. Introduction & Acceptance of Terms

These Terms and Conditions ("Terms") constitute a legally binding agreement between you or the entity you represent ("Customer", "Advertiser", "Publisher", or "you") and Adcrivo Pvt. Ltd. ("Adcrivo", "Company", "we", "our", or "us").

By accessing or using our corporate website (adcrivo.co), our Creative Studio platform, our Third-Party Ad Serving (3PAS) delivery network (including live.adcrivo.co), our asset Content Delivery Network (cdn.adcrivo.co), or any associated software, APIs, measurement scripts, or services (collectively, the "Services"), you agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Services.

2. Description of Services & Third-Party Ad Serving (3PAS)

Adcrivo provides an enterprise creative management and third-party ad serving (3PAS) platform. Our Services enable advertisers, agencies, and publishers to design, preview, transcode, serve, and measure interactive rich media, video, and display ad creatives across certified ad platforms and supply networks.

When utilizing our 3PAS technology, Adcrivo generates standardized ad tags (including iframe, asynchronous JavaScript, and VAST/VPAID video tags) for execution within supply-side platforms (SSPs), ad exchanges, and ad servers such as Google Ad Manager (GAM).

3. Ad Serving Standards & Macro Integration

Adcrivo ad tags are engineered for seamless compatibility with certified ad servers and Google Ad Manager 3PAS vendor specifications:

  • Macro Expansion: Ad tags deployed via our platform support standard macro variables, including %%CLICK_URL_UNESC%% (for click tracking interception), %%CACHEBUSTER%% (for cache-busting), and %%VIEW_URL_UNESC%% (for viewability tracking).
  • Click Routing & Redirection: Click events initiated on Adcrivo-served creatives are tracked via clean HTTP 302 redirects to the advertiser's verified destination URL, enforcing secure window context attributes (noopener,noreferrer).
  • Secure Delivery (TLS/HTTPS): All ad tags, creative components, video streams, and tracking beacons are served strictly over secure, encrypted TLS/HTTPS connections.

4. Impression Counting & Measurement Methodology

Adcrivo adheres to industry-recognized measurement principles established by the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC):

  • Billable Impressions: A billable impression (IMPRESSION_RENDERED) is recorded strictly when the ad creative renders inside the publisher DOM context on client paint. Server-side tag requests (TAG_SERVED) are retained as internal delivery diagnostics and are not billed as rendered impressions.
  • Viewability Measurement: Viewable impressions (VIEWABLE_IMPRESSION) conform to IAB/MRC standards (at least 50% of the creative pixels in the active browser viewport for a minimum of one continuous second for display creatives, or two continuous seconds for video).
  • Discrepancy Resolution: In the event of an impression discrepancy between Adcrivo reporting and certified ad servers (such as Google Ad Manager), both parties agree to reconcile using standard industry discrepancy protocols, maintaining an acceptable operational variance tolerance of under 10%–20%.

5. Creative Content Policy & Acceptable Use

Customers retain full responsibility for all content, copy, images, video assets, trademarks, and destination URLs submitted to or distributed through the Adcrivo platform. You expressly agree that no creative asset served via Adcrivo shall:

  • Contain, distribute, or execute malware, spyware, trojans, cryptominers, unauthorized downloads, or any malicious code;
  • Execute unauthorized cross-site scripting (XSS), deceptive redirects, pop-unders, or auto-navigation without explicit user interaction;
  • Infringe upon any third-party copyright, trademark, patent, trade secret, or privacy right;
  • Promote unlawful, defamatory, harassing, fraudulent, deceptive, or discriminatory content;
  • Attempt to circumvent publisher security sandboxes, iframe boundaries, or ad-server fraud detection systems;
  • Collect directly identifiable personal data (such as unmasked names, social security numbers, or raw personal identifiers) in violation of applicable data privacy laws.

Adcrivo reserves the absolute right to immediately suspend, deactivate, or blacklist any creative tag, asset, or account found to violate these standards or upstream ad platform policies without prior notice.

6. Intellectual Property & License Grants

Adcrivo Technology: All rights, title, and interest in and to the Adcrivo platform, Creative Studio software, ad serving engine, tag delivery architecture, proprietary algorithms, measurement code, APIs, documentation, and trademarks belong exclusively to Adcrivo Pvt. Ltd.

Customer Assets: The Customer retains all ownership rights in its creative content, brands, logos, and materials. Customer grants Adcrivo a worldwide, non-exclusive, royalty-free, limited license to host, transcode, cache, serve, and display Customer creative assets solely to the extent necessary to deliver the contracted ad serving and measurement services.

7. Platform Availability & Maintenance

While Adcrivo utilizes redundant, geographically distributed cloud infrastructure and content delivery networks (CDNs) designed for high availability and low latency, we do not warrant that service will be completely uninterrupted or error-free. Scheduled maintenance, emergency security updates, and force majeure events may occasionally affect platform access.

8. Disclaimer of Warranties

EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE SERVICES, PLATFORM, AND AD SERVING INFRASTRUCTURE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. ADCRIVO PVT. LTD. DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL ADCRIVO PVT. LTD., ITS DIRECTORS, EMPLOYEES, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR IN CONNECTION WITH THE USE OF OR INABILITY TO USE THE SERVICES OR AD TAGS.

ADCRIVO'S TOTAL AGGREGATE LIABILITY ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE TOTAL AMOUNT ACTUALLY PAID BY THE CUSTOMER TO ADCRIVO FOR THE SPECIFIC AD SERVING SERVICES GIVING RISE TO THE CLAIM IN THE THREE (3) MONTHS PRECEDING THE EVENT.

10. Indemnification

You agree to defend, indemnify, and hold harmless Adcrivo Pvt. Ltd. and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with: (a) your creative assets or destination landing pages; (b) any breach of these Terms; or (c) your violation of any third-party rights or applicable laws.

11. Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law principles. Any dispute, controversy, or claim arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the competent courts located in Mumbai, Maharashtra, India.

12. Modifications to Terms

We reserve the right to revise or update these Terms at any time. When modifications occur, we will update the "Last updated" date at the top of this document. Continued use of our platform or ad serving tags following any revision constitutes acceptance of the amended Terms.

13. Corporate Entity & Contact Information

If you have any inquiries, legal notices, or questions regarding these Terms and Conditions or our ad serving operations, please contact us at: